Creating Variable Products

You are here:
< All Topics
Table of Contents

Create a product from Seller Dashboard

Navigate to seller dashboard. Click on Products from the left menu, and then click the Add New Products button from the top right corner. It will open a new window where you will be able to create a new product, starting with the most important details..

Basic Details

Common information about a product includes the title, price, and description. The Discounted Price field is optional. You can even schedule discounts for a certain amount of time. You can enter a starting date and end date to apply automatic discounts to your product.

Categories need to be created by the ShopLocalli, so please contact us to request a new category. You can add as many relevant tags as you need.

Select Category

You are able to select one category for your product by using the drop-down menu to select the best match. If you need to show your products based on multiple factors or for searching or sorting, you can add tags.

Create Tags

Sellers are able to create and add as many relevant tags to your products as you need. Keep in mind, these are used to help your product show while the customer is searching. The best way to do this is to place yourself in the customer’s shoes. How would you try and search for your product?

After typing each tag, hit the enter key to add it.

Adding Images

Adding quality images to your product is critical to convince customers to purchase. There are two images for products: Cover Image & Gallery Images.

The cover image is the primary image for your product, and what shows in search results and as the biggest image on the product page. Gallery images are your “alternate angles” that can be selected in the product page.

The best practice is to provide at least 3-4 different images for each product. This helps the customer better understand the look and feel of your product.

Select Variable Product Type

After adding basic information, pictures, and saving, you will be brought to the product edit page. Now you will select variable under the “Product Type” dropdown. If you miss this step, several needed options will remain hidden.


With variable products, you will leave this section blank. Inventory is managed in the “Variation” section for each individual variation.

Adding Product Attributes

Adding attributes helps customers find & narrow down their product search. It’s important to add attributes that describe your product to make it easier for customers to find your products.

Don’t select custom attribute yet, that may be used to create product variations. They are not useful for helping customers discover your product.

Select the drop-down and find the attribute that best matches what you are looking for. You can add multiple attributes. For example, a piece of jewelry may have Material, Gemstone, and Closure attributes. If there isn’t an attribute that fits your item, please feel free to send us an email:

Once you select the desired attribute, click “Add attribute”.

You’ll see the attribute appear above. Click the arrow on the right-hand side to open it up and view the settings. Select the relevant values from the dropdown. Note you can have multiple values per attribute. If there isn’t a value that fits your item, please feel free to send us an email:

You can also choose if the attributes are visible on the product page or hidden via the checkbox to the left of values. Once you have your attribute configured the way you’d like, click “Save attribute”.

Creating Variations (what the customer selects on the product’s page)

Next, you’ll need to add an attribute for your variable product. This can be anything, size, color, texture, etc. You can also have multiple variations, but keep in mind additional variations multiple the total number of versions you’ll have to manage. Keep this in mind, as it may be more manageable to create multiple variable products, rather than cram all the variations in one. For example: if you sell T-shirts in multiple colors & sizes, it would be easier to create 1 variable product for each color, with the variations being each size.

Skip this step if you already have attributes from above.

If the existing options don’t fit, this is where you can create a custom attribute.

Select custom attribute from the dropdown and click the “Add Attribute” button.

Now you’ll name your attribute. This can be anything, but keep it short, for example: “Color”. In the next field, you’ll enter the names of the attribute. This is what appears in the dropdown on the product page. For this example, we use black, vanilla, and purple. To enter values, after you are done typing the name, hit enter.

Now that you have your attribute, you’re going to want to tell the site to use it as a variation. Expand the custom attribute, and check “Used for Variations” and save the attribute.

Next, you’re going to click the dropdown that says “Add Variation”. Select “Create variations from all attributes”, and then click “Go”.

Now you’ll see the attributes created variations below. To view the details, click the arrow to the right (next to the remove link). There you will see many properties. This is where you’ll manage the details for each variation. Here you need to check “Manage Stock”, enter the stock quantity, and enter price details. Optionally you can add a picture (which will auto snap when the customer selects the variation), as well as enter a variation description (which you need to keep short). Note: Leave Backorders to “Do not allow” and Shipping Class & Tax Class to “Same as Parent”.

Once you are done entering this information for each variation, click the “Save Variation” Button. Then click the “Save Product” button at the bottom of the page.

Other Options

Under this section, there are some handy tools. First is the product status. By default, it is set to “online”, which means your product is available to purchase online. If you set this to draft, it will remove your product from the store, very handy if you are still tweaking your listing!

Next is Visibility. This changes how you product appears in the store. By default, you should leave this at Visibile. But the other options include:

  • Visible: Appears on product category pages & search results
  • Catalog: Only shows on product category pages (when the customer browses)
  • Search: Only shows in search results
  • Hidden: Does not show in either the catalog or search, but can be directly linked.

Finally, the Purchase Note. This note will show in the order confirmation emails sent to the customer. Put in a nice note, or give the customer instructions on next steps. It’s completely up to you on what to put there!

Main Menu